After identifying the strategic publics critical to the success of your project or organization, it is necessary to build relationships with the media with the greatest potential for communicating with them. Media relationships are built very gradually and are based on mutual competency and cooperation. Davis & Associates pre-established relationships with reporters and editors will work to your advantage by eliminating the traditional conflict between journalists and public relations professionals that commonly pose a barrier to obtaining media coverage. Davis & Associates knows how to frame and pitch a story that will be considered news-worthy and receive coverage. Davis & Associates' media relations palette includes the development of relevant media lists (including specialized and technical publications), the development and distribution of press releases and opinion editorials, serving as an accessible media contact, timely follow-up, the coordination of editorial board briefings, media tracking, and media relations training.